All good media starts with a story.

You’ve done it. You’re running a game-changing company that is making a difference, or creating that event that’s going to get people showing up. But you’re missing something.

You need public relations. You need the media – and people – to talk about your story. Maybe you can imagine in your mind how people are engaging with you, but you need help making the vision come alive.

In 2007, I left the corporate world to do media relations my way, getting clients eye-popping publicity on the front pages of major newspaper sections, mentions in the hottest blogs in town, and feature interviews on TV talk shows. I built a business that included four years working with some of Vancouver’s biggest events and lifestyle companies. (Click here to hear some of their stories.) In 2011, the idea of conscious public relations emerged. Social media became equally important as cover stories. PR was no longer about the news release. Video became king. It is not about being “in the media” anymore. Your story determines your media.

In today’s world, you have to do communications differently than everyone else, so that people will tune in to your story. Conscious Public Relations Inc. is about telling better stories. About using the right form of media. And communicating with consciousness means engaging with people to form more genuine relationships, not just telling a story for the sake of getting a name or a face out there, or to use our connections.

Get conscious about our process. Think you have a great story worth telling that will inspire and engage people to take action? Then let’s start working together to build your ideal community.


Sandra Garcia
President, Conscious Public Relations Inc.